Zillow Showcase

Zillow Showcase helps your listings stand out

Showcase is Zillow's premium listing product. The agents using it are winning listings away from the agents who aren't. Using it requires three specific pieces of media. Most photographers in this market cannot provide all three. We do. All three - in one shoot - on one invoice. Simple. Frictionless. Effective.

35%more listings won

75%more views, saves, and shares

2%higher sale price

Agents using Showcase on the majority of their listings on Zillow are winning 35% more listings than similar non-Showcase agents. Active Showcase listings on Zillow are driving, on average, over 75% more page views, saves, and shares than similar, nearby non-Showcase listings on Zillow. Showcase listings sell for 2% or $7,000 more, on average, than similar non-Showcase listings on Zillow.
Source: Zillow, zillow.com/pro/showcase, read 2026-08-28.

What a Showcase listing looks like on Zillow

Two things change, and buyers see both before they ever open the listing.

A Zillow search result card carrying the Showcase badge above the listing photo — The listing carries a Showcase badge in search results, with the agent's branding attached to it rather than to whoever else Zillow decides to show.

Map of Southwest Portland where one listing renders as a large photograph priced at $850K while every surrounding listing shows only as a small red price marker — On the map, it stops being a price dot. It becomes a photograph, several times the size of every listing around it, which is where the photography starts earning its money.

Search-result card: Zillow, zillow.com/pro/showcase, read 2026-08-28. Map illustration: Portland Property Marketing, showing the behaviour Zillow describes as "a large hero image directly on the map, while other listings show as a price dot" (Zillow, Front Porch, May 4 2026).

What Showcase actually requires

Three things, and all three have to be present. Ten or more HD photos covering at least three distinct interior rooms. A Zillow 3D Home virtual tour. And a true interactive floor plan, not a static 2D drawing.

That last one is where most listings fall short. An interactive floor plan needs a compatible 360 camera to capture. Matterport scans do not qualify, because Matterport is a competing platform with no import path into Zillow.

Two ways to get there

Book Complete Story at $695 and up, which bundles all three. Or add the Zillow 3D Home Tour + Interactive Floor Plan from $225 to any package, including Essential, and order both on the same form.

The second path exists because not every agent wants to pay for a reel to reach Showcase eligibility. Both routes qualify.

The floor plan does work on its own

Even on a listing that never goes to Showcase, the interactive plan carries its weight.

Homes with an interactive floor plan were saved 79% more and received 60% more views on average than homes without one.
Source: Zillow 3D Home FAQ, data collected October 2022 through March 2023 across the top 50 US metros by listing volume, read 2026-07-30.

Zillow Showcase helps your listings stand out

What a Showcase listing looks like on Zillow

What Showcase actually requires

Two ways to get there

The floor plan does work on its own

Book a Showcase-ready listing